Consumer Preferences for Annuity Attributes: Beyond Net Present Value
نویسندگان
چکیده
منابع مشابه
Consumer Preferences for Annuity Attributes: Beyond Net Present Value
Decisions about life annuities are an important part of consumer decumulation of retirement assets, yet they are relatively underexplored by marketing researchers studying consumer financial decision making. In this article, the authors propose and estimate a model of individual preferences for life annuity attributes using a choice-based statedpreference survey. Annuities are presented in term...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 2016
ISSN: 0022-2437,1547-7193
DOI: 10.1509/jmr.13.0004